Let's talk about the recent debacle surrounding the canceled college football game in Brazil, and why it's a perfect example of why college football and the NFL are two very different beasts.
College football, with its unique charm and quirks, is often compared to the NFL, but the truth is, they are worlds apart. And while some stakeholders might want to emulate the NFL's international playbook, it's a strategy that simply won't work for college football.
The recent news of the NC State and Virginia game being moved from Rio de Janeiro to Charlottesville highlights the challenges of exporting college football overseas. Rumors suggest a lack of ticket sales was the primary reason, and it's a clear indication that the sport's appeal doesn't translate easily beyond domestic borders.
The Ireland Exception
One might argue that the Aer Lingus College Football Classic in Ireland is a successful international venture. However, it's important to note that this game relies heavily on sponsorship and the allure of visiting Ireland, rather than the sport itself. It's more of a promotional event than a true representation of college football's global appeal.
Structural Differences
The NCAA's structure, with its confederacy-like design, makes it challenging to present a united front. Unlike the NFL, where a single entity controls the league, college football is a collection of conferences and networks competing with each other. This abundance of inventory dilutes the value of any individual game, especially when compared to the exclusivity and scarcity of NFL games.
The Power of Exclusivity
Exclusivity is a powerful tool, and the NFL understands this. Their exclusive broadcast windows are highly valued, and networks are willing to accommodate early morning games to secure NFL content. College football, on the other hand, lacks this exclusivity, with multiple networks airing games simultaneously, making it less appealing to international audiences.
Star Power and Celebrity
When it comes to international appeal, star power and celebrity play a significant role. The Premier League, for example, has succeeded in the U.S. due to the star players and global icons associated with the sport. College football, however, lacks these household names. Even the most hyped players like Arch Manning or Jeremiah Smith wouldn't guarantee a sellout in Brazil.
A Cautionary Tale
The Brazil game serves as a cautionary tale. The decision-makers were so focused on the logistics that they overlooked the fundamental question: is this a game that will appeal to international audiences? In this case, the answer was a resounding no.
The Future of College Football's International Growth
While there might be potential for college football to expand internationally in the future, it's clear that a different approach is needed. The sport needs to leverage its unique selling points and find ways to create a global fan base without relying solely on the strategies that have worked for the NFL.
In my opinion, the key to college football's international success lies in understanding and respecting its distinct identity, rather than trying to force it into a mold that doesn't fit.
